We help to create strategies, design & development.
ALRAS Digital was founded by modern digital and communications strategists to tackle the problems individuals and organizations face today.
ALRAS Digital seeks to challenge conventional strategies with equitable solutions that drive campaigns beyond the finish line and into the minds of decision-makers and supporters. We are not satisfied with achieving benchmarks. ALRAS Digital aims for change.
Relying on a data-driven approach that tests to win, we are ready to address the challenges you face at every hour of the day.
MEET THE TEAM
ALFREDO RAMIREZ
Founder & President
A seasoned digital strategist, Alfredo has experience leading digital advocacy, fundraising, and thought leadership campaigns for nonprofits, political candidates, and Fortune 500 companies across a myriad of issues.
Alfredo previously worked as a senior digital strategist at Rational 360, a Beltway public affairs firm. At Rational 360, he conceived, launched, and managed digital campaigns around health care, the environment, renewable energy, technology, infrastructure, and immigration. He also spent time working with the League of Conservation Voters and its Latino organizing program, Chispa, where he helped launch “Clean Buses for Healthy Niños”, a nationwide campaign urging U.S. governors to use the Volkswagen Settlement Mitigation Fund for clean electric school buses in low-income communities. Alfredo also collaborated closely with national and state teams on the award-winning “Our Lands, Our Vote” campaign, led acquisition strategy for electoral and non-electoral efforts, and worked with field staff to generate stories for online content.
Alfredo started his digital strategy career with Change.org, helping launch ChangePolitics, a nonpartisan initiative to increase civic engagement and drive voter awareness on college campuses during the 2016 election. While helping run ChangePolitics, Alfredo also launched and managed an online educational services business, ALRAS Academics.
Alfredo is originally from Venezuela, was raised in Miami and is a proud Gator alumnus. He speaks English, Spanish, Arabic, and Portuguese and has been published in the Huffington Post, the Berggruen Institute, the Annual Conference of the Social Sciences, and Fletcher Forum of World Affairs.
BETSY LOPEZ-WAGNER
Strategic Communications Partner
Betsy Lopez-Wagner is a mentor, coach, trainer and storyteller. As the Chief Strategist of Lopez-Wagner Strategies and ALRAS Digital Strategic Communications Partner, she offers consulting services in bilingual, environmental and equitable communications for political and advocacy campaigns, strategic partnership and movement building, as well as inclusive grantmaking, Latino and BIPOC engagement, policy, branding, and media relations with a racial justice lens.
Before launching Lopez-Wagner Strategies, Betsy led Ocean communications and media strategy for ocean conservation issues at the David and Lucile Packard Foundation. She advised and introduced opportunities to move over $2 million dollars to new grantees – organizations led by people of color and women of color, and developed a strategy for grantmaking to solutions journalism organizations across three continents.
While Communications Director for LCV’s Chispa she developed and executed media strategies at a national and state level that engaged racially diverse audiences. As Earthjustice’s first bilingual press secretary, she obtained press coverage of litigation/policy work under a range of environmental issues – including Defending the Arctic and the fight for stronger farmworker protections.
A San Francisco Bay community member, Betsy serves as co-chair on the board of Greenaction for Health and Environmental Justice. She is also a graduate of journalism from Columbia College Chicago and has also studied diversity and inclusion at Cornell University.
FERNANDO NARBONA
Chief Engineer
Fernando Narbona is an experienced process improvement engineer with a demonstrated history of innovation in data mining and working with corporate giants from the telecommunications industry, including Sprint and TracFone. He founded and offers data mining through StreamState, a core ARLAS Digital technology and data mining partner, and heads technical and engineering projects with ALRAS Digital, managing everything from data mining and analytics to website development and API integrations.
Fernando has a breadth of skills in process engineering, business process improvement, operations management & strategy, data analytics, and Microsoft Excel automation using VBA. He also has a deep operational background other areas of skill including Full Stack Web Development using JavaScript, Machine Learning, and Six Sigma (Green Belt).
GABRIELLA MUTTI
Director, Creative & Branding
Gabriella Mutti is the Founder and President of The Muse Creative Group. She is an experienced brand strategist and creative marketer who seeks to inspire brands and advance the change they seek to create. She has worked across industries, including nonprofit, nightlife, and hospitality, to elevate values and mission in organizational branding.
The Muse Creative Group originated in Miami in mid-2020 to support small businesses at the height of the pandemic. Since starting, Gabriella has led multiple teams to support award-winning restaurants and chefs, help launch large nonprofit coalition groups, and amplify the reach of mom-and-pop shops in Miami, Boston, New York City, and Los Angeles. Through her leadership and immersive strategic approach, the Muse Creative Group has helped shape the identity of small businesses so that they can reach, compete, and succeed in the modern information age.
Before starting Muse Creative Group, Gabriella supported two creative start-up agencies, Keep Up Miami and Mind Miami, in similar roles as Events Director and Creative Director, respectively. In these roles, Gabriella entrenched herself as a creative leader in South Florida, helping manage, conceptualize, and launch several dozen brands, including a number with the Dirty Rabbit Group. Gabriella got her professional start at Nikki Beach Miami as the Marketing Coordinator, where she ensured brand standards, led community outreach, and managed large-scale events, including the annual New Year’s Eve Party.
Gabriella graduated magna cum laude from Florida International University with a bachelor’s in communications specializing in advertising. She also has a master’s degree from Emerson College in Strategic Marketing Communication. Gabriella speaks three languages and is a proud Venezuelan American who draws inspiration from her worldly adventures, including extended stays in Madrid, the Italian coast, and the Pacific Northwest.
SIMRAN SAKRANEY
Cyber Risk & Cloud Security Expert
Simran Sakraney is an expert in IT strategy with experience assisting some of America’s largest and well-known organizations with their IT strategy & development.
Simran has exercised her expertise in cybersecurity strategy, cloud computing, risk assessment, and large scale transformations across various industries, including The Department of Defense as well as various companies across finance, and health and pharmaceuticals, and technology industries.
A specialist in synthesizing raw data into an impactful, actionable narrative for strategic initiatives, Simran is also passionate about risk management, community engagement, and technological innovation.
Simran graduated from Florida International University where she launched a start-up, was active in student government, and also served as a student leader for Toastmasters. Simran is currently a Lead Research Fellow at Cloud Security Alliance.
GABRIELA RUELAS
Lead Translation Specialist
Gabriela Ruelas is the Lead Translation Specialist for Lopez-Wagner Strategies and ALRAS Digital. A self-proclaimed fan of the printed word in both English and Spanish, Gaby's career includes stints as a translator, copy editor, ESL instructor and journalist.
As a translation specialist, Gaby feels special pride in crafting messaging that is clear and reflective of the precise original tone and language used. Many years in the newsroom have made her especially aware of the importance of meeting tight deadlines without compromise. In the last nine years, she has concentrated her work in the translation of environmental issues, which has expanded her personal interest in the environmental movement and clean energies.
Gaby is a graduate of the University of Wisconsin School of Journalism and Universidad Veracruzana, Mexico, with a degree in ESL and Spanish instruction.
EVE VANAGAS
Intern
Eve is a fourth-year student at the University of Florida, where she is majoring in Political Science and Economics, with a certification in International Relations. She is graduating in spring 2022 and plans to spend her summer road-tripping or traveling abroad before (hopefully) attending graduate school for Urban Planning in the fall of 2022.
Before coming to ALRAS Digital, Eve spent many election cycles working on grassroots campaigns to elect progressive candidates at the state, local and federal levels. After getting her master’s degree, she hopes to join the Peace Corps and work in the economic development sector, before eventually working with an organization such as the UN or USAID in International Community Development.
In her free time, you can find her running, at the gym, hiking, reading or shamelessly scrolling through TikTok. Fun fact: she car camped in 10 National Parks last summer!
GABRIELA RUELAS
Lead Translation Specialist
Gabriela Ruelas is the Lead Translation Specialist for Lopez-Wagner Strategies and ALRAS Digital. A self-proclaimed fan of the printed word in both English and Spanish, Gaby's career includes stints as a translator, copy editor, ESL instructor and journalist.
As a translation specialist, Gaby feels special pride in crafting messaging that is clear and reflective of the precise original tone and language used. Many years in the newsroom have made her especially aware of the importance of meeting tight deadlines without compromise. In the last nine years, she has concentrated her work in the translation of environmental issues, which has expanded her personal interest in the environmental movement and clean energies.
Gaby is a graduate of the University of Wisconsin School of Journalism and Universidad Veracruzana, Mexico, with a degree in ESL and Spanish instruction.
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